“The finest peppers, fresh veggies, small batch and handmade, bottled & labeled in Amsterdam. Hush Hush Hot Sauce is more than superficial hotness. Quality and taste are our top priority. All to show that there’s more than just being hot.”
Client
Hush Hush Hot Sauce
Deliverables
Brand identity
Visual identity
Product Design
Web & UX Design
Marketing
E-commerce
Hush Hush is a hot sauce label that defies stereotypes. I created a visual identity that emphasizes high-quality vegan ingredients, local production, and an aesthetic designed to appeal to both women and men. The communication style is playful and approachable, radiating affection for the product and its ingredients. Meanwhile, the product packaging exudes sleek, high-level elegance and bears a resemblance to perfume bottles. This distinctive aesthetic sets the label apart.
