“The Book of Denim is an independently published book by a small Amsterdam-based publisher. It specifically delves into ‘the world of denim,’ Ranging from cultural developments predominantly in cities (trends) to manufacturing. Denim is a fabric, jeans are a product, but denim is also a cultural construct, making it truly unique. Volume 2 is neither heritage nor fashion-forward; it goes far beyond that. It serves as both an exploration of the industry but also of art and personal stories that infuse this product with so much of its energy. The book serves to embody the philosophy that denim is woven into our cultural fabric – across generations and around the globe.”
Client
Book of Denim V2
Deliverables
Visual identity
Product Design
Marketing
The book takes you on a journey from Italy to China to a small surfing town in Morocco, with countless stops in between. I used this notion as a guiding principle and integrated it into the book’s design. The base grid contains page headers featuring location coordinates, and each story concludes with a visual representation of a city map. Given the book’s role as a comprehensive resource for denim culture, its design playfully evokes the aesthetics of a Bible featuring an Oxford-style hollow/rounded spine, edge-colored paper (in blue), and a ribbon marker. To top it off, I’ve designed 10 limited editions for true denim heads, each with an edition of only 100 copies, showcasing a unique cover photo, all enclosed in perfectly fitting boxes.”
