“We’re not a hotel, we’re not a museum, and at the same time we’re both.”
Client
Hotel Not Hotel
Deliverables
Brand identity
Visual identity
Marketing
Hotel Not Hotel needed a fresh approach. While their first hotel in Amsterdam had lost some of its initial allure, their new Rotterdam location required a stronger presence to stand out. I took on the challenge of revitalizing their visual identity both online and offline, enhancing their social media strategy, and refining customer communication to set clear and compelling expectations. Additionally, I contributed creative concepts for room designs, ensuring each guest enjoyed a unique and memorable stay.
