“Born from the vision that ‘unity is strength’, joint alliances are being formed believing that art should be accessible for a large audience. We are the Guys stands for innovation, collaboration, sharing and joining forces, seeking new alliances with the aim to change the current art scene.”
Client
We are the Guys
Deliverables
Creatieve strategie
Brand identity
Visual identity
Marketing
Concept Development
Communication
This collective of art galleries aimed to boldly break into the established and tightly regulated art scene through a guerrilla marketing-like approach. This was achieved by unofficially participating in existing art fairs, all while maintaining our focus on the quality of art. As the founder, I invested significant effort in developing this strategy and, in various playful ways, rapidly expanded our reach through our distinctive identity and expressions. We are the Guys have become involved in events like Art Amsterdam, KunstRai, and Unseen.
